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Financial Metrics Library

Financial Metrics Library

Revenue Metrics
Revenue Metrics
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Liquidity Metrics
Net Assets
Net assets refer to the total value of an organization's assets after subtracting its total liabilities.
Debtors Day
How long it takes customers to pay you on average.
Creditors Day
How long it takes you to pay your suppliers on average.
Working Capital
Liquidity ratios are important to investors and creditors to determine if a company can cover its short-term obligations and to what degree.
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Profitability Metrics
Net Profit
Net profit, also known as "net income" or "the bottom line," is the amount of money a business has left over after all its expenses have been subtracted from its total revenue. In simpler terms, it's what the company truly earns after paying for everything it needs to keep running, like salaries for employees, rent for office space, cost of goods sold, etc.
Gross Profit Margin
Indicates the percentage of revenue that exceeds the cost of goods sold.
Operating Profit Margin
How long it takes you to pay your suppliers on average.
Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)
Indicates profitability but excludes some non-operating costs.
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Cost Metrics
Cost of Goods Sold (COGS)
Direct costs required to produce the goods or services that a company sells.
Operating Expenses
Costs associated with running the day-to-day operations (R&D, S&M, G&A).
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Cash Burn Rate
This is especially important for startups and growth-stage companies. It measures the rate at which a company is using up its cash reserves.
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Current Ratio
Measures the ability to pay short-term obligations.
Asset Use Efficiency
How much money you earn in comparison to how much assets you have.

Evaluate how effectively your resources generate revenue.
Return on Equity
How much you're spending compared to how much you're making.

Assess the profitability of money invested in your business.
Operating Expense Ratio
How much you're spending on things like salaries, rent, and utilities in comparison to how much money you're making.

Monitor cost control and efficiency in your operations.
Return of Investment (ROI)
How much extra money you make from your investments in comparison to the expenses.

Evaluate the profitability of different investment choices.
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Product Metrics
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Retention metrics
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Activation metrics
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Top-Tier Engagement metrics
Session Length
- Reflects user engagement and interest

- Longer sessions may indicate higher value and relevance
Task Completion Rate
- Demonstrates usability and effectiveness of your product

- Higher rate means better user experience
Social Sharing
- Reflects user satisfaction and advocacy

- More shares can increase organic reach and visibility
User-Generated Content
- Provides insights into user interests and needs

- Can help improve your product and user experience
Interaction Depth
- Indicates user engagement and commitment

- More unique actions suggest a higher level of interest
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Referral metrics
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Acquisition metrics
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Additional Metrics
Rating of Goods
Your well-liked and most popular products or services.
Business's Credit Worthiness
Banks typically evaluate a variety of factors before approving a loan for a small business. These parameters help assess the creditworthiness of the business and the likelihood of loan repayment.
Credit Score
A credit score is a numerical representation of an individual's or business's creditworthiness, which lenders use to evaluate the likelihood of repayment when considering a loan application.
Break-even analysis is a small-business accounting process for determining at what point a company, or a new product or service, will be profitable.
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